Max Factor 8 images Created 3 Oct 2019
Cosmetics firm Max Factor & Company was founded in 1909 by Maximilian Faktorowicz (1877–1938) and operated by two branches of his family, becoming an international success before its sale in 1973 and acquisition by Procter & Gamble in 1991. In the early years, Factor personally applied his products to actors and actresses, developing a reputation for being able to customize makeup in order to present them in their best possible light on screen. Among his most notable clients were Gloria Swanson, Mary Pickford, Jean Harlow, Claudette Colbert, Bette Davis, Norma Shearer, Joan Crawford, Judy Garland and many others. Virtually all major movie actresses for over five decades were regular customers of the Max Factor beauty salon on Highland Ave. While Factor was content to remain a specialized supplier of make-up products to the film community, the next generation were convinced that they could grow the company into a much larger enterprise. National distribution began in 1927. Due to their strong ties with the Hollywood film community, the company used celebrity endorsements in all advertising of its products.
Today, the former Max Factor Studio Building on Highland Ave with its Art Deco facade is the home of the Hollywood Museum. It is listed in the National Register of Historic Places and is a Historic Cultural Monument in the City of Los Angeles.
The 8 photographs in this gallery were taken between 1933-1975.
Today, the former Max Factor Studio Building on Highland Ave with its Art Deco facade is the home of the Hollywood Museum. It is listed in the National Register of Historic Places and is a Historic Cultural Monument in the City of Los Angeles.
The 8 photographs in this gallery were taken between 1933-1975.
